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2020-01-01
SSHRC IG awarded 2021. People across the world are using English in their daily lives--but how are they doing this, and why? This project will investigate conflicts between emerging permissive and older purist ideologies of English in Germany. German young people seem to be driving the emergence...
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2012-10-15
SSHRC Awarded IG 2013: This program of research explores the revival of tea culture and tea arts in contemporary China and promotion of that culture through commerce, education, museum exhibits, invented rituals, and the global network of Confucius Institutes. The study of tea culture as a form...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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2016-02-01
SSHRC Awarded IDG 2016: The project will conduct a critical disability analysis of the discourses and practices of disability inclusion within a wide range of sport and recreation programs in Canada. 'Inclusive movement programs' have been internationally championed as a basic right of people...
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2023-02-01
SSHRC IDG awarded 2023: "Paper Lives, Post-Digital Connections" will explore the unlikely, and vibrant, connection of paper journals to digitally connected international communities devoted to journaling, particularly by members of Gen-Z, on the social media platforms they use the most:...
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2021-02-01
SSHRC IDG awarded 2021: This study will investigate the beliefs and knowledge second language (L2) speakers of English have about English pronunciation and its importance to successful communication. Further, it will examine learners’ ability to critically evaluate pronunciation training programs...
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2018-12-14
SSHRC Awarded PEG 2019: This Partnership Engage grant proposes a gathering where academics and artists come together to heighten dialogue and practice around experiential learning and embodied performance practice. The overall goal is an increased awareness and knowledge mobilization of dance...
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2021-02-01
SSHRC IDG awarded 2021: Between 2016 and 2018, over 11 000 Canadians and 136 000 Americans died from accidental opioid overdoses—triple the number of deaths caused by motor vehicle accidents (Government of Canada, 2020). This public health crisis is so severe that, by 2017, Canadian life...
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2017-10-01
SSHRC IG awarded 2018: Our goal is to build an understanding of how internet slang terms affect consumers in public (consumer-to-consumer) and commercial (firm-to-consumer) online communication. How does exposure to slang in online WOM impact consumers' product attitudes and purchase intentions?...
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2018-02-01
SSHRC Awarded IDG 2018: Canadian English is vastly understudied. This is particularly true regarding the melody and rhythm of Canadian speech (prosody/intonation). Prosody features as key in most theoretical and applied research that involves spoken language, but in Canadian English, these...