Material Worlds: How Word-of-Mouth Impacts Self-Esteem

• Author(s) / Creator(s)

  • Moore, Sarah

• SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests that experiential purchases are beneficial for consumers, while material purchases are not -- yet consumers make both types of purchases regularly, and talk about such purchases with others daily. This research aims to test the accuracy of the 'experience recommendation' and to explore whether making experiential purchases is always beneficial, and whether making material purchases is always detrimental, to consumers.

• Date created

  2016-02-01

• Subjects / Keywords

  • Storytelling
  • Insight Development Grant
  • Word of Mouth
  • Material Purchases
  • Media Studies
  • 2016
  • Management
  • Successful SSHRC
  • Social Psychology
  • Communication
  • Purchasing
  • Consumer Happiness
  • IDG
  • Marketing
  • Experiential Purchases
  • Grant Application
  • Consumerism
  • WOM
  • Social Development and Welfare
  • Word-of-Mouth
  • Consumer Well-Being
  • Self Esteem
  • 2016 - 2018
  • Canada

• Type of Item

  Research Material

• DOI

  https://doi.org/10.7939/R3VD6PG12

• License

  © Moore, Sarah. All rights reserved other than by permission. This document embargoed to those without UAlberta CCID until 2022.