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Ideologies of English in the Linguistic Landscape

  • Author(s) / Creator(s)
  • SSHRC IG awarded 2021. People across the world are using English in their daily lives--but how are they doing this, and why? This project will investigate conflicts between emerging permissive and older purist ideologies of English in Germany. German young people seem to be driving the emergence of a permissive ideology of English that breaks down its traditional associations with the US and the UK; it is instead coming to be viewed as a culturally neutral language that anyone may use. This conflict makes Germany a good "living laboratory" for the study of trans-national English. We will study this ideological shift within two German cities' "linguistic landscapes", or the written language in their public spheres. Linguistic landscapes are a powerful way of exploring the interplay of socio-historical and ideological influences on languages and how these become a part of our everyday environment. This means that a study focusing on Germany's linguistic landscape, where the conflict between permissive and purist ideologies of English are playing out in a visible way, will serve as a window onto how ideologies of English can vary within the same society. To better understand the ideologies shaping these dynamics, we will employ a novel methodology that pairs linguistic landscapes and interactional linguistics with focus group data, relating the analysis of language ideologies directly to visible language use. This integration of techniques enables us to trace how participants' ideas about how English should be used relate to images of the linguistic landscape. Our results will both inform theories of transnational English and help sociolinguists understand the link between language ideologies and linguistic landscapes.

  • Date created
    2020-01-01
  • Subjects / Keywords
  • Type of Item
    Research Material
  • DOI
    https://doi.org/10.7939/r3-jm41-6197
  • License
    © Dailey-O'Cain, Jennifer. All rights reserved other than by permission. This document is embargoed to those without UAlberta CCID until 2026.
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  • Source
    Dailey-O'Cain, Jennifer