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2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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2011-11-28
SSHRC Awarded IDG 2012: The proposed research addresses the consistency and accuracy of classification results produced by a cognitive diagnostic assessment. The objectives of the proposed research are to (1) evaluate the strengths and limitations of our two new statistical indexes in applied...
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2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...
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2015-09-28
SSHRC Awarded IG 2016: As technology continues to increase in importance, countries require skilled workers who can produce new ideas, provide new services, and construct new industries. The ability to create these outcomes will be determined by the effectiveness of programs in Mathematics and...
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Using Automatic Item Generation to Develop Digital Content for Computerized Assessments in Mathematics Science
Download2011-01-24
SSHRC Awarded IDG 2011: Internet-based computerized assessment is becoming the norm (GMAT, GRE, TOEFL, Medical Council of Canada and Alberta Education). But large numbers of items are required to minimize item exposure and maintain test security. Automatic item-generation is one option. This...