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Linguistic Mimicry in Online Word of Mouth
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- Author(s) / Creator(s)
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SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology: linguistic mimicry.
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- Date created
- 2011-01-28
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- Type of Item
- Research Material
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- License
- © Moore, Sarah. All rights reserved other than by permission.