Linguistic Mimicry in Online Word of Mouth

• Author(s) / Creator(s)

  • Moore, Sarah

• SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology: linguistic mimicry.

• Date created

  2011-01-28

• Subjects / Keywords

  • Successful SSHRC
  • WOM
  • Consumer Communication
  • Social Psychology
  • Digital Media
  • IDG
  • 2011
  • Linguistic Mimicry
  • Word of Mouth
  • Grant Application
  • Language
  • Social Influence
  • Information Technology
  • Marketing
  • Insight Development Grant

• Type of Item

  Research Material

• DOI

  https://doi.org/10.7939/R3S756N7P

• License

  © Moore, Sarah. All rights reserved other than by permission.