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GAPSSHRC 2016 - 2018 IDG Research Material English

  • Material Worlds: How Word-of-Mouth Impacts Self-Esteem

    2016-02-01

    GAPSSHRC, Sarah Moore

    SSHRC IDG awarded 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...

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