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Insight Grant awarded 2015: The proposed work will examine three theoretically important, yet previously unexplored, linkages between experience with an emerging technology and lock-in to that technology, but not to others. Field studies, experiments conducted via mobile devices and...
SSHRC IG awarded 2015: Companies such as Microsoft, Google, Facebook, and Apple have turned emerging technologies into pervasive products by quickly capturing dominant market shares and locking consumers into their eco-systems. Prior research has indicated that "cognitive lock-in" plays a...
Session: Implications of the Consumer Experience
Three papers: 1. The Impact of Personalization on Learning Curves and Customer Choice. PRESENTER: Kyle B. Murray, Ivey Business School. COAUTHORS: Gerald Häubl, University of Alberta, Eric Johnson, Columbia University. 2. Multi-channel retailing and shopping centre dynamics: Evidence from the...