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Skip to Search Results- 4Moore, Sarah
- 2GAPSSHRC
- 1Adria, Marco (Supervisor)
- 1Belicek, Sharon
- 1Bhargava, Mukesh
- 1Bunt, Darron Catherine
- 7Toolkit for Grant Success
- 7Toolkit for Grant Success/Successful Grants (Toolkit for Grant Success)
- 4Communications and Technology Graduate Program
- 4Communications and Technology Graduate Program/Capping Projects (Communications and Technology)
- 3Graduate and Postdoctoral Studies (GPS), Faculty of
- 3Graduate and Postdoctoral Studies (GPS), Faculty of/Theses and Dissertations
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2022-02-02
SSHRC IDG awarded 2022: This project seeks to test how language use influences customer perceptions of AI agents’ humanness and investigate when consumers prefer interacting with AI agents that are more or less human-like.This project will develop a framework to explain how, when, and why...
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Community pharmacists’ views and practices regarding natural health products sold in community pharmacies
Download2016
Background Reports of regulatory and evidentiary gaps have raised concerns about the marketing and use of natural health products (NHPs). The majority of NHPs offered for sale are purchased at a community pharmacy and pharmacists are “front-line” health professionals involved in the marketing and...
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Spring 2022
Consumer wastefulness continues to be one of the most pressing issues in achieving sustainable development. While research on wasteful consumer behavior garners increasing attention, most of it is significantly limited by how we conceptualize waste, and consequently how we identify and reduce...
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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1993
Bhargava, Mukesh, Fulton, Joan
In January 1992 the Fund for the Support of International Development approved Dr. Fulton's and Dr. Bhargava's project proposal titled \"Improving the Performance of Milk Marketing by Dairy Cooperatives in India.\" The objectives of the study as outlined in the proposal were to: 1. Identify...