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- 2Moore, Sarah
- 1Adria, Marco (Supervisor)
- 1Belicek, Sharon
- 1Bhargava, Mukesh
- 1Bunt, Darron Catherine
- 4Communications and Technology Graduate Program
- 4Communications and Technology Graduate Program/Capping Projects (Communications and Technology)
- 3Toolkit for Grant Success
- 3Toolkit for Grant Success/Successful Grants (Toolkit for Grant Success)
- 2Resource Economics and Environmental Sociology, Department of
- 2Resource Economics and Environmental Sociology, Department of/Project Reports (Resource Economics & Environmental Sociology)
Community pharmacists’ views and practices regarding natural health products sold in community pharmaciesDownload
Background Reports of regulatory and evidentiary gaps have raised concerns about the marketing and use of natural health products (NHPs). The majority of NHPs offered for sale are purchased at a community pharmacy and pharmacists are “front-line” health professionals involved in the marketing and...
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
In January 1992 the Fund for the Support of International Development approved Dr. Fulton's and Dr. Bhargava's project proposal titled \"Improving the Performance of Milk Marketing by Dairy Cooperatives in India.\" The objectives of the study as outlined in the proposal were to: 1. Identify...
New Generation Co-operatives (NGC) as a Model for Value-Added Agricultural Processing in Alberta: Applications to Factors Affecting Choice of Pricing and Payment Practices by Traditional Marketing and New Generation Co-operativesDownload
This study examines the factors affecting choice of pricing and payment practices by traditional marketing and new generation co-operatives for commodities delivered by these members. These factors include the demographic variables related to type of co-operative organization, level of...
Sporting celebrities have come to hold an increasingly vaunted position within contemporary society and as such, receive ever-increasing media attention. Within Canadian culture, where the sport of hockey is largely considered a mythologized component of identity, hockey players – such as the...