Search
Skip to Search Results
Filter
Author / Creator / Contributor
Subject / Keyword
Year
Collections
Languages
-
2014-10-07
SSHRC Awarded IG 2015: The proposed work will examine three theoretically important, yet previously unexplored, linkages between experience with an emerging technology and lock-in to that technology but not to others. (1) The impact that repeated practice has on consumers' emotional attachment...
-
Session: Implications of the Consumer Experience
2006-10-11
Hernandez, Tony, Murray, Kyle, Haubl, Gerald
Three papers: 1. The Impact of Personalization on Learning Curves and Customer Choice. PRESENTER: Kyle B. Murray, Ivey Business School. COAUTHORS: Gerald Häubl, University of Alberta, Eric Johnson, Columbia University. 2. Multi-channel retailing and shopping centre dynamics: Evidence from the...
1 - 2 of 2