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Cognitive Lock-In to Emerging Technologies: Efficiency, Efficacy and Emotion
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- Author(s) / Creator(s)
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SSHRC Awarded IG 2015: The proposed work will examine three theoretically important, yet previously unexplored, linkages between experience with an emerging technology and lock-in to that technology but not to others. (1) The impact that repeated practice has on consumers' emotional attachment to a product and, in particular, how establishing routine behaviors affects the high levels of arousal that tend to be associated with emerging technologies. (2) The impact that repeated practice has on consumers' self-efficacy -- i.e., self-perceptions of learning, which are not always correlated with actual learning -- and its potential role as a mediator of the effect of practice on preference. (3) The effect of extrinsic feedback, as compared to intrinsic feedback from the task itself, as a moderator of cognitive lock-in. Specifically, extrinsic feedback has the potential to affect not only actual learning, but also self-efficacy and the user's affective response to the technology. Field studies, experiments conducted via mobile devices and traditional laboratory studies will contribute data.
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- Date created
- 2014-10-07
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- Subjects / Keywords
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- Successful SSHRC
- Consumer Choice
- Emerging Technology
- Industrial and Technological Development
- IG
- Consumers
- Consumer Behaviour
- Affective States
- Feedback
- Preference
- 2015
- Administrative Studies
- Cognitive Lock-In
- Insight Grant
- Consumer Learning
- Self Efficacy
- Psychology
- Information Technology
- Habits
- Consumer Attitude
- Management
- Product Attachment
- 21st Century
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- Type of Item
- Research Material
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- License
- © Murray, Kyle. All rights reserved other than by permission. This document embargoed to those without UAlberta CCID until 2023.