Session: Implications of the Consumer Experience

• Author(s) / Creator(s)

  • Hernandez, Tony
  • Murray, Kyle
  • Haubl, Gerald

• Three papers: 1. The Impact of Personalization on Learning Curves and Customer Choice. PRESENTER: Kyle B. Murray, Ivey Business School. COAUTHORS: Gerald Häubl, University of Alberta, Eric Johnson, Columbia University. 2. Multi-channel retailing and shopping centre dynamics: Evidence from the Greater Toronto Area. PRESENTER: Tony Hernandez, Director, Centre for the Study of Commercial Activity, Ryerson University. 3. The Opposing Effects of Personalized Recommendations on Objective and Subjective Decision Outcomes. PRESENTER: Gerald Häubl, University of Alberta. Benedict Dellaert, Erasmus University Rotterdam, and Murat Usta, University of Alberta. Discussant: Jack Goodman, BMW/Cooper Mini

• Date created

  2006-10-11

• Subjects / Keywords

  • Internet
  • Shopping centres
  • Personalization
  • Consumers
  • Multi-channel retailing

• Type of Item

  Conference/Workshop Presentation

• DOI

  https://doi.org/10.7939/R31834232

• License

  Attribution-NonCommercial 3.0 International