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Session: Implications of the Consumer Experience
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- Author(s) / Creator(s)
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Three papers: 1. The Impact of Personalization on Learning Curves and Customer Choice. PRESENTER: Kyle B. Murray, Ivey Business School. COAUTHORS: Gerald Häubl, University of Alberta, Eric Johnson, Columbia University. 2. Multi-channel retailing and shopping centre dynamics: Evidence from the Greater Toronto Area. PRESENTER: Tony Hernandez, Director, Centre for the Study of Commercial Activity, Ryerson University. 3. The Opposing Effects of Personalized Recommendations on Objective and Subjective Decision Outcomes. PRESENTER: Gerald Häubl, University of Alberta. Benedict Dellaert, Erasmus University Rotterdam, and Murat Usta, University of Alberta. Discussant: Jack Goodman, BMW/Cooper Mini
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- Date created
- 2006-10-11
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- Type of Item
- Conference/Workshop Presentation