Search
Skip to Search Results-
2022-02-02
SSHRC IDG awarded 2022: This project seeks to test how language use influences customer perceptions of AI agents’ humanness and investigate when consumers prefer interacting with AI agents that are more or less human-like.This project will develop a framework to explain how, when, and why...
-
2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
-
2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
-
2017-10-01
SSHRC IG awarded 2018: Our goal is to build an understanding of how internet slang terms affect consumers in public (consumer-to-consumer) and commercial (firm-to-consumer) online communication. How does exposure to slang in online WOM impact consumers' product attitudes and purchase intentions?...
-
2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...
-
2015-10-11
SSHRC Awarded IG 2016: The objective of this project is to study and improve fundraising strategies. We will focus on what influences giving, in particular, the impact of involvement with the charity, fundraiser events, and the influence of social media. The proposed research will bridge the gap...
-
2019-10-01
SSHRC IG awarded 2020: The global economy is on the verge of a profound transformation as artificial intelligence (AI) achieves and exceeds human-level abilities in a growing number of domains. Canada is already a world leader in the development and commercialization of AI technologies. However,...