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The influence of incentives and social media on charitable fundraising

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  • SSHRC grant awarded 2016: The objective of this project is to study and improve fundraising strategies. We will focus on what influences giving, in particular, the impact of involvement with the charity, fundraiser events, and the influence of social media. The proposed research will bridge the gap between the economic and marketing literatures, integrating theories on fundraising, charitable giving and behavioural theories. It also fosters an important collaboration between practice, the local community, and academics. Findings will have significant implications for better fundraising strategies, improving welfare in Canadian charities.

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  • Type of Item
    Research Material
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    © Popkowski Leszczyn, Peter. All rights reserved other than by permission. This document embargoed to those without UAlberta CCID until 2024.