Search
Skip to Search Results-
2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
-
2015-10-15
SSHRC Awarded IG 2016: Incoming university students have experience with and are engaged by avatar-based virtual worlds [VEs]. Are educators ready for them? An empirically supported, psychological theory of learning in 3D Virtual Environments, with principles for educational practice, would...
-
2015-10-15
SSHRC Awarded IG awarded 2016: Worldwide, approx. 683 million young people between the ages of 10 and 25 are registered in virtual worlds. Virtual environments have the potential to provide instruction encompassing the attributes that educational research has determined increase student...
-
2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
-
2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
-
2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...