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- 2King, Martina
- 2Kreller-Vanderkooy, Jacqueline
- 2Lacroix, Denis
- 2McCann, Shawn
- 2Parlette-Stewart, Melanie
- 2Thielen, Joanna
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2017-05-01
Buschert, Kim, McCauley, Aleha
Conducting secondary market research is now part of many business and management programs. Learning about one’s industry involves gathering general market trends, and information about the external environment, competition and consumer behaviour. However, while secondary research is integral to...
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