How mobile apps are changing consumer behavior: A case of the Alberta Culture events mobile app

• Author(s) / Creator(s)

  • Mitok, Jennifer L.

• Date created

  2015-08-24

• Subjects / Keywords

  • Consumer behaviour
  • Mobile apps
  • Smartphones
  • Consumers
  • Behavior change

• Type of Item

  Report

• DOI

  https://doi.org/10.7939/R3P843X0P

• License

  Attribution-NonCommercial-NoDerivatives 4.0 International