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Capping Projects (Communications and Technology)
Students in the MA in Communications and Technology (MACT) are creating a body of applied research with this collection of six-credit capping projects, a required component of the course-based program that integrates the practical and professional aspects of the core areas of study.
Items in this Collection
- 32Gow, Gordon (Supervisor)
- 28McMahon, Rob (Supervisor)
- 16Adria, Marco (Supervisor)
- 13Varnhagen, Stanley (Supervisor)
- 12Campbell, Kathryn J. (Supervisor)
- 11Curry, Ann (Supervisor)
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“Hockey is for Everyone”: A Semiotic Analysis of NHL Instagram Posts to Define Success for EDI-Focused Sports Marketing
Download2023-03-25
In North America, the National Hockey League (NHL) is an example of an influential organization that not only acts as a home for some of the world’s greatest athletes, but also fosters a strong community of hockey fans, who primarily engage with the organization and its teams online. The NHL...
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#It’sComplicated: The Relationship between Traditional Media and Twitter during the 2019 Canadian Federal Election
Download2020-08-01
To study the interaction between traditional and social media in Canadian political coverage and how that may inform public opinion by exploring the agenda setting and intermedia agenda setting effects between Canada’s two national newspapers and Twitter during the 2019 Canadian federal election....
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A Failure to Communicate: Government of Alberta’s Bill 6 and the rural Albertan response in late 2015
Download2021-06-23
This capstone examines the rural Albertan reaction to the Government of Alberta’s legislation of new farm and ranch safety requirements and includes a content analysis of comments from people who signed the largest petition against Bill 6. Through a case study with the use of deductive...