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- 9Veeman, Michele M.
- 5Adamowicz, Wiktor
- 5Goddard, Ellen
- 5Unterschultz, Jim
- 3Kim, Renee B.
- 3Quagrainie, Kwamena K.
- 21Resource Economics and Environmental Sociology, Department of
- 11Resource Economics and Environmental Sociology, Department of/Project Reports (Resource Economics & Environmental Sociology)
- 10Resource Economics and Environmental Sociology, Department of/Staff Papers (Resource Economics & Environmental Sociology)
- 5Graduate Studies and Research, Faculty of
- 5Graduate Studies and Research, Faculty of/Theses and Dissertations
- 2Grant Assist Program (Social Sciences / Humanities)
According to socio-cognitive models in organizational theory literature, managers share similar mental models or cognitive maps of the competitiveness of firms in an industry. Managers are increasingly challenged to understand rapidly changing market settings, where their competitive position is...
A Stated Preference Analysis of International Commodity Marketing: South Korean Hotel Meat Buyers' Perceptions of Canadian Beef, US Beef and Australian BeefDownload
Since the late 1980s, South Korea has become one of the most affluent and influential Asian countries. Korean consumers' food demands are changing with their increased income. Beef consumption has continuously grown since the reopening of the market to beef imports in 1988. Potential exists for...
The competitive landscape in retailing has changed over the past decade. Moreover, the degree of product differentiation has been increasing: households are able to choose between an increasing number of store brands and national brands of similar products. The value added meat market is no...
Analysis of the Korean Beef Market: A Study of Hotel Buyers' Perspectives of Beef Imports from Three Major Sources Part IDownload
This paper evaluates the five-star and four-star hotel sector component of the Korean beef market from the perspective of Canadian beef exporters. The study provides background information on this emerging market and identifies the attitudes of beef purchasers in the hotel sector to the beef...
Analysis of the Korean Beef Market: A Study of Hotel Buyers' Perspectives of Beef Imports from Three Major Sources Part II
Analysis of the Korean Beef Market: A Study of Hotel Buyers' Perspectives of Beef Imports from Three Major Sources Part IIDownload
Under the WTO agreement, Korea is slated to liberalize its beef market by the year 2000. Decreasing government regulation and rapid economic growth promise significant growth in the Korean beef industry for foreign beef suppliers. As these opportunities develop, the competitive climate in this...
This study focuses on the variability of Canadian's value added meat purchase patterns by animal species, by level of processing, by branding and by grocery store chains. The results highlight that meat price, advertising and household socio-demographic characteristics and regional segments are...
The overall purpose of our research was to improve the understanding of consumer perceptions towards the consumption of alternative meats, notably bison, elk and lamb. More specifically, the objectives were to: 1) Document the attitude and purchasing choices for three alternative meats which are...
Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and AdvertisingDownload
The Canadian chicken industry has operated under supply management since the mid-1970s. Canadian consumer preferences for chicken have grown dramatically since then possibly in response to concerns about health and the levels of fat and cholesterol in red meats. However Canadian consumers are...
The Canadian dairy industry faces a changing market environment as processors react to apparent shifts in consumers' preferences, consumers react to an altered mix of products on retail dairy shelves, and industry adjusts to potential pressures of competition and the challenge of new market...
The psychology, the marketing consumer behavior and, to a much smaller extent, the economics literature have long reported evidence that decision makers utilize different decision strategies depending upon many factors (person-specific, task-specific, etc.). Such observations have generally...