The rhetoric of transmedia storytelling in book trailers published on YouTube

• Author(s) / Creator(s)

  • Basaraba, Nicole

• Date created

  2015-03-09

• Subjects / Keywords

  • Online marketing
  • YouTube
  • Book trailers
  • Book marketing
  • Paratexts
  • Video marketing
  • Transmedia
  • Advertising
  • Publishing
  • Digital rhetoric

• Type of Item

  Report

• DOI

  https://doi.org/10.7939/R30V89J0D

• License

  Attribution-NonCommercial-NoDerivatives 4.0 International