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Spring 2010
To provide consumer oriented insight into the expanding market for value-added chicken product development, consumer science and econometric techniques were used to identify consumer perceptions and willingness to pay for chicken product attributes. ‘Convenience’ and ‘health’ were positively...
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Spring 2015
Rice bran (RB) is an underutilized byproduct of rice milling industry. RB is rich in insoluble dietary fiber (IDF) but poor in soluble dietary fiber (SDF). Recently, SDF derived from RB has been proven for its superior antioxidant and prebiotic activities which confer human health benefits...
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