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“Hockey is for Everyone”: A Semiotic Analysis of NHL Instagram Posts to Define Success for EDI-Focused Sports Marketing
Download2023-03-25
In North America, the National Hockey League (NHL) is an example of an influential organization that not only acts as a home for some of the world’s greatest athletes, but also fosters a strong community of hockey fans, who primarily engage with the organization and its teams online. The NHL...
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#It’sComplicated: The Relationship between Traditional Media and Twitter during the 2019 Canadian Federal Election
Download2020-08-01
To study the interaction between traditional and social media in Canadian political coverage and how that may inform public opinion by exploring the agenda setting and intermedia agenda setting effects between Canada’s two national newspapers and Twitter during the 2019 Canadian federal election....
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Activating Alumni Engagement: The impact of an engaged alumni community on an institution’s strategic goals
Download2022-07-17
Purpose: Engaged alumni have the potential to make a profound impact on an institution’s strategic goals as mentors, teaching partners, advisors, lifelong learners, employers and donors. Although alumni relations and engagement have been studied for decades, few researchers have attempted to...
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All in the Lacy Detail. Undressing the Victim and Stripping Back the Meaning: A Critical Discourse and Semiotic Analysis of the Use of the Underwear as Evidence in Rape Trials.
Download2023-08-23
This paper employs both a Semiotic perspective and Critical Discourse Analysis to examine the use of underwear in the Cork, Ireland rape case, exploring how meaning is constructed through gendered symbols when employed in legal and online settings. Research examines data samples extracted from...
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Artificial Intelligence (AI) and Inclusive Innovation: Examining Contemporary AI Initiatives in sub-Saharan Africa
Download2020-07-01
Africa is increasingly becoming a market for foreign global technology companies to implement artificial intelligence (AI) projects. Most of the AI research centers, serving as subsidiary companies of major big technology companies, are developing innovative AI solutions or products to solve some...
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2023-08-10
I lived in a rural town in northeastern Alberta for the last five years where access to healthcare has always been challenging and tenuous. Prior to the pandemic, recruiting and retaining quality healthcare professionals in rural areas was already difficult (Matthews & Park, 2007), and while the...
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2022-05-16
Canada, a nation-state founded on colonialism, “a form of structured dispossession,” (Coulthard, 2014, p. 7) has made efforts to amend for harms caused to First Peoples by its racist policies. Yet conflicts around Indigenous sovereignty continue to play out, often in remote territories where...
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2020-08-01
Artificial Intelligence (AI) is a technology that is quickly becoming part of our digital infrastructure and woven into aspects of daily life. AI has the potential to impact society in many positive ways. However, there are numerous examples of AI systems that are operating in ways that are...
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Exploring How can Enterprise Holding Inc. in Alberta Benefit from the use of the online Training of Employees for Professional Development
Download2022-03-10
Many researchers have studied and documented the benefits and challenges of using online training of employees for professional development (PD). In recent years, many companies and organizations have started to invest in online training for professional development to complement the traditional...