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#It’sComplicated: The Relationship between Traditional Media and Twitter during the 2019 Canadian Federal Election
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- Author(s) / Creator(s)
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To study the interaction between traditional and social media in Canadian political
coverage and how that may inform public opinion by exploring the agenda setting and
intermedia agenda setting effects between Canada’s two national newspapers and Twitter during
the 2019 Canadian federal election. Design: This project takes the case study approach, using
mixed method content analysis to explore how much Twitter may have influenced election
coverage in the National Post and The Globe and Mail during the six weeks of the 43rd
Canadian election campaign. Findings: This study found that the same six issues were most
frequently discussed both on Twitter and the newspapers; and that the intermedia agenda setting
mostly flowed from traditional to social media. It also found that while traditional media tended
to influence salience on Twitter, it did so only for short bursts of time. Additionally, political
sentiment on Twitter was generally aligned with the election outcome of a minority Liberal
government. Originality and Value: This project contributes modestly to the understanding of
how traditional and social media interact, possibly influencing political discourse and public
opinion in Canada. -
- Date created
- 2020-08-01
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- Type of Item
- Research Material