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2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...
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2022-02-02
SSHRC IDG awarded 2022: This project seeks to test how language use influences customer perceptions of AI agents’ humanness and investigate when consumers prefer interacting with AI agents that are more or less human-like.This project will develop a framework to explain how, when, and why...
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Spring 2022
Consumer wastefulness continues to be one of the most pressing issues in achieving sustainable development. While research on wasteful consumer behavior garners increasing attention, most of it is significantly limited by how we conceptualize waste, and consequently how we identify and reduce...
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2019-10-01
SSHRC IG awarded 2020: The global economy is on the verge of a profound transformation as artificial intelligence (AI) achieves and exceeds human-level abilities in a growing number of domains. Canada is already a world leader in the development and commercialization of AI technologies. However,...
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2017-05-15
Kung, Janice Y C, Campbell, Sandy
CHLA/ABSC met May 16 - 19 in Edmonton, Alberta. This is the program from that meeting. The program is 74 pages and contains abstracts for keynote presentations, peer-reviewed abstracts for podium presentations, posters and lightning talks. The program also includes lists of social events, maps...
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2017-10-01
SSHRC IG awarded 2018: Our goal is to build an understanding of how internet slang terms affect consumers in public (consumer-to-consumer) and commercial (firm-to-consumer) online communication. How does exposure to slang in online WOM impact consumers' product attitudes and purchase intentions?...
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Community pharmacists’ views and practices regarding natural health products sold in community pharmacies
Download2016
Background Reports of regulatory and evidentiary gaps have raised concerns about the marketing and use of natural health products (NHPs). The majority of NHPs offered for sale are purchased at a community pharmacy and pharmacists are “front-line” health professionals involved in the marketing and...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...