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2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
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2021-02-01
SSHRC IDG awarded 2021: Our proposed project, therefore, uses community-driven archaeological remote sensing to address important community needs, while exploring the research implications of relocating graves in historic cemeteries by combining archaeology, remote sensing, historical research,...
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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Material Traces of Ethnogenesis: An Archaeological and Spatial Analysis of the Metis Cultural Landscape in the Canadian West, 1700-1880
Download2012-01-30
SSHRC Awarded IDG 2012: Our pilot project will address the question of Métis territory and identity via the remains of Métis landscapes in the archaeological record, particularly the material culture and spatial arrangements of known over-wintering sites in the Canadian Parklands, and...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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2018-02-01
SSHRC IDG Awarded 2018: The research seeks to disrupt settler, colonial, race-based understandings of the Métis-as-mixed and as victims of fragmented social geographies, by applying a place-based analysis of Métis peoplehood. Drawing on methods from Archaeology, History, Women's Studies, and...
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2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...