Search
Skip to Search Results-
2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
-
2016-11-22
GAPSSHRC, Social Sciences and Humanities Research Council
Form/Formulaire for the Insight Development Grant / Subvention de Développement Savoir, 2017. As provided by SSHRC.
-
2016-11-22
GAPSSHRC, Social Sciences and Humanities Research Council
SSHRC-provided instructions for the IDG competition of 2017
-
2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
-
2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
-
2013-12-12
Social Sciences and Humanities Research Council, GAPSSHRC
SSHRC-generated instructions for the 2013 IDG competition.
-
2016-11-22
Social Sciences and Humanities Research Council, GAPSSHRC
Form/Formulaire for the Insight Development Grant / Subvention de Développement Savoir, 2017. As provided by SSHRC.
-
2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...