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Skip to Search Results- 6GAPSSHRC
- 3McConnell, David
- 3Moore, Sarah
- 1Argo, Jennifer
- 1Christina Rinaldi
- 1McFerran, Brent || University of Michigan, Ann Arbor
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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2011-10-10
SSHRC Awarded IG 2012: This study will generate robust data on the social disadvantage and subjective well-being of Canadian children and youth with disabilities. The study has three objectives. 1] determine the nature and level of social disadvantage faced by young Canadians with disabilities...
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2015-12-01
SSHRC Awarded PDG 2016: This study aims to determine a solution to two inter-related problems for human services in Quebec and Alberta. One problem is that we currently lack the requisite knowledge to 'make good' on our commitment under the United Nations Convention on the Rights of Persons with...
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2014-10-06
SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...