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Skip to Search Results- 4GAPSSHRC
- 4Moore, Sarah
- 1Argo, Jennifer
- 1Hamza, Deena
- 1McFerran, Brent || University of Michigan, Ann Arbor
- 1Poth, Cheryl-Anne
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2017-10-16
SSHRC Awarded IG 2018: The goal of this research is to explore professionals' self-assessment and engagement in self-regulated training, using a medical education program as proxy for other professional training programs. Professionals must be able to stay current in skills and knowledge. Being...
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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2017-10-01
SSHRC IG awarded 2018: Our goal is to build an understanding of how internet slang terms affect consumers in public (consumer-to-consumer) and commercial (firm-to-consumer) online communication. How does exposure to slang in online WOM impact consumers' product attitudes and purchase intentions?...
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2014-10-06
SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...