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2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
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2016-10-17
Insight Grant funded in 2017. the world of the present is a 'Petroculture', where cultural, economic, ideological, legal and political relationships --locally and globally-- have been shaped by oil and its networks of power. Energy transition demands social transformation. This research is...
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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2015-01-01
SSHRC Awarded Knowledge Synthesis grant 2015: The dominant form of energy of any given era shapes the characteristics and capacities of societies in an essential way; energy is a key aspect of the fabric of our social experience, and not just a neutral input that helps run the engines of our...
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2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...