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2018-02-01
SSHRC IDG Awarded 2018. This study aims to answer the question: ‘How has the illicit introduction of opioid fentanyl and its ‘analogues’ such as carfentanyl, altered life in Alberta’s prisons? In Canada's opioid crisis, prisons end up housing a disproportionate number of the marginalized and...
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...