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2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
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2019-11-01
Parkins, John, Goddard, Ellen, Plastow, Graham, Carlyle, Cameron
NFRF-Exploration grant awarded 2020: Sustainability of the beef industry and sustainability of temperate grasslands are equally challenging currently. Beef cattle don’t typically graze on tidy fields of managed pasture, but instead graze complex landscapes with highly diverse vegetation and plant...
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2013-01-19
SSHRC Awarded IDG 2013: Research into civic practices in the sustainable foods movement in Edmonton and Toronto.
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2016-10-17
Insight Grant funded in 2017. the world of the present is a 'Petroculture', where cultural, economic, ideological, legal and political relationships --locally and globally-- have been shaped by oil and its networks of power. Energy transition demands social transformation. This research is...
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
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2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...
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2018-12-16
SSHRC Awarded PEG 2019: The community organization Critical Incident Stress Management for Communities (Fort McMurray, Alberta) and a research team at the University of Alberta are leveraging their newfound partnership and combined expertise to launch the first Canadian study to systematically...
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2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...
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The Social Context of Flood Risk in Alberta: Perspectives from Municipal Planners, Insurance Agents, the General Public and Media Sources
Download2021-01-01
Macnab, Caitlin, Boxall, Peter, Parkins, John
This project report contains research conducted by senior undergraduate students in a university capstone course, from January to April, 2021. The course invites students to conduct original research as an integrative experience for a degree in the Faculty of Agricultural, Life & Environmental...