The impact of online coupons on fan retention within an interuniversity sporting environment

• Author(s) / Creator(s)

  • Krywulak, Jonathan R.

• Date created

  2017-04-02

• Subjects / Keywords

  • TPB
  • Intentions
  • Retention
  • Groupon
  • DOD
  • Repurchase
  • Coupons
  • Behaviours
  • Consumers
  • Online

• Type of Item

  Report

• DOI

  https://doi.org/10.7939/R33B5WM3D

• License

  Attribution-NonCommercial-NoDerivatives 4.0 International