Social Media Policies in Russian Organizations: An Exploratory Study of Social Media Policy Implementation in Different Types of Organizations in Russia

• Author(s) / Creator(s)

  • Erofeeva, Tanya

• Social media offers many advantages to people and organizations worldwide, but there is also a dark side to this phenomenon. For instance, an organization’s reputation can be seriously damaged by employees’ actions and online posts. However, many organizations still do not implement social media policies and do not train their employees to properly use social media. Scholars debate the necessity of corporate policymaking and the content of social media guidelines, as well as the most effective strategies to anticipate risks related to employees’ social media misuse. Yet, research in this area is fragmented, and findings are limited to specific countries and organization types that cannot be extrapolated to all companies. This research study contributes to the ongoing discourse about the role of corporate policies in preventing negative encounters in social media generated by employees, by providing data about social media governance processes in Russian organizations. It also provides strong evidence on the importance of proper implementation of social media policy and its regular communication to employees for mitigation of risks related to employees’ social media misuse. Finally, this research study identifies the most popular social media channels for private and business use in Russia and the factors that influence employees’ decisions to post about companies in social media.

• Date created

  2019-08-25

• Subjects / Keywords

  • Corporate guidelines
  • Social media policy
  • Employee communication
  • Risk mitigation
  • Risk management
  • Corporate governance
  • Social media
  • Russia
  • Russia

• Type of Item

  Report

• DOI

  https://doi.org/10.7939/r3-bkaa-js43

• License

  Attribution-NonCommercial 4.0 International