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University of Alberta Libraries Licensed Resources
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University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
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Datamonitor
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Corporate governance--Case studies
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Corporations--Case studies
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Industrial management--Case studies
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Collections: University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
Burt's Bees case study: Retaining brand values in natural personal care following acquisition
2008
Datamonitor
Cadbury Case Study: Retaining leadership position in the confectionery market
2009
Datamonitor
Cafédirect case study: Successfully marketing Fairtrade products in the UK
2008
Datamonitor
Celebrity Fragrances case study: The difficulties of releasing new products in a saturated market
2007
Datamonitor
Ciao Bella case study: Expanding a niche artisanal product into mainstream retail
2008
Datamonitor
Clif Bar case study: Developing ethical snacks for different consumer needs
2008
Datamonitor
Clorox Green Works case study: Launching green products to encourage growth in stagnant markets
2008
Datamonitor
Cobra Beer case study: Attempting the transition from entrepreneurial, niche brand to mainstream lager
2009
Datamonitor
Coca Cola Blak case study: Boosting the carbonates sector through innovative offerings
2006
Datamonitor
Coca-Cola case study: Diversifying into healthier markets
2007
Datamonitor
31 - 40 of 215
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