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Cobra Beer case study: Attempting the transition from entrepreneurial, niche brand to mainstream lager

  • Author(s) / Creator(s)
  • Date created
    2009
  • Subjects / Keywords
  • Type of Item
    Report
  • DOI
    https://doi.org/10.7939/R3VD6P70F
  • License
    Use of the products in this collection is restricted to current faculty, staff, and students of the University. It is the responsibility of each user to ensure that he or she uses these products for individual, non-commercial educational or research purposes only, and does not systematically download or retain substantial portions of information. Users may not reproduce or redistribute unprocessed/raw data portions of the data to any third party, or otherwise engage in the systematic retransmission or commercialization of the data.