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University of Alberta Libraries Licensed Resources
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University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
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Corporate governance--Case studies
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Corporations--Case studies
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Industrial management--Case studies
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Collections: University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
Abel & Cole case study: Appealing to consumers' ethical and convenience needs
2008
Datamonitor
Absolut case study: Retaining growth in the competitive US vodka market
2008
Datamonitor
Actimel and Danacol case study: Generating growth in the functional yogurt drinks category
2006
Datamonitor
Adnams Case Study: Overcoming the poor performance of the recessionary hit UK beer market
2009
Datamonitor
AG Barr Case Study: Staying relevant in the UK soft drinks market
2009
Datamonitor
Aldi case study: Premiumizing grocery offerings in discount retail
2007
Datamonitor
Alma Win Case Study: Promoting skin and environment friendly products in household cleaning and laundry
2009
Datamonitor
Amy’s Kitchen Case Study: From start-up to leading natural and organic frozen food brand
2009
Datamonitor
Anheuser Busch case study: Overcoming stagnant beer growth in the US
2006
Datamonitor
Ariel Excel Gel Case Study: Pairing green credentials with value for money to gain a stronger emotional connection with consumers in household goods
2009
Datamonitor
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