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Skip to Search Results- 1Akkoc, Ali Utku
- 1Al-Haji, Ahmad
- 1Alanis, Ramon
- 1Amerongen, Loretta Mary.
- 1Anderson, Clarence Glen.
- 1Andrews, Julian.
- 4Auditing
- 3Categories
- 3Consolidation and merger of corporations
- 3Consumer behavior.
- 3Corporations. Finance.
- 3Entrepreneurship
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Fall 2012
This qualitative case study develops our understanding about the micro-processes of change. Categories are socio-cognitive constructs that group similar things and concepts. We use and interpret categories to understand identity and the relationships between items and concepts. Categories help us...
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Spring 2022
This research introduces the concept of phatic brand communication to marketing, and examines its use in the context of social media. The main function of phatic brand communication is for brands to create an atmosphere of sociability with consumers (e.g., “Hey YOU. Have a great day.”) rather...
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Preference for Autonomy in Consumer Decision Making: On the Antecedents and the Consequences of Consumers' Relinquishment of Decision Control to Surrogates
DownloadFall 2010
This dissertation investigates the psychological processes relevant to consumers’ relinquishment of decision control to surrogates (e.g., physician, financial advisor). While the first essay investigates the antecedents of relinquishing decision control to surrogates, the second essay focuses on...