Providing access to uncensored competitor information: attribution- and information-based determinants of consumer preference

• Author / Creator

  Trifts, Valerie Joan

• Subjects / Keywords

  • Industrial publicity.
  • Consumers' preferences.
  • Business information services. Use studies.
  • Advertising.

• Graduation date

  Fall 2004

• Type of Item

  Thesis

• Degree

  Doctor of Philosophy in Marketing

• DOI

  https://doi.org/10.7939/r3-f1n7-1c38

• License

  This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for the purpose of private, scholarly or scientific research. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.