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Competition between Private Label and National Brand for Differentiated Food Category: A Canadian Retail Case
DownloadFall 2013
Retailers in Canada have introduced private labels to gain vertical bargaining power over manufacturers’ national brands and to establish customer loyalty. Product differentiation in quality and increasingly product formulation is an emerging trend for both private labels and national brands in...
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My Way or the Highway: Depictions of Society in the Travel Songs of B. Okudzhava, Yu. Vizbor, and V. Vysotsky
DownloadFall 2012
Despite the intense popularity of Bard song in the former Soviet Union, research has only recently begun to analyze the lyrics of the songs and the political and artistic importance therein. Through close textual reading and taking into account the literary and cultural history, I analyze the...