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A Stated Preference Analysis of International Commodity Marketing: South Korean Hotel Meat Buyers' Perceptions of Canadian Beef, US Beef and Australian BeefDownload
Since the late 1980s, South Korea has become one of the most affluent and influential Asian countries. Korean consumers' food demands are changing with their increased income. Beef consumption has continuously grown since the reopening of the market to beef imports in 1988. Potential exists for...
The Canadian beef industry has stated objectives of improving beef quality and consumer satisfaction while reducing unit costs of production. Suggested methods for achieving these goals include working towards value based marketing and improved information flows between different market levels...