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2012-10-15
SSHRC IG awarded 2012: The research project I propose will lead to a book on the intellectual and cultural history of dictionaries in sixteenth-century England. The primary texts it will discuss are dictionaries and wordlists produced or circulated in England, both printed and manuscript. These...
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2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...