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This research focuses on how consumers are impacted by receiving feedback on word of mouth recommendations. In particular, I examine what occurs when a consumer recommends an experience to another person, and this other person has the experience and returns to say that they did or did not like...
Social exclusion—defined as the deficiency of social connection and acceptance—is a painful yet common life experience. When socially excluded, consumers are motivated to restore social connection and display a wide range of coping behaviors. Although prior research has examined various...