Attention users: You may encounter disruptions to ERA as we complete maintenance work. We are sorry for any inconvenience this causes you, and will have things back in order as soon as possible! -ERA Administrator, Tuesday, October 20, 2020
SearchSkip to Search Results
- 2Administrative Studies
- 2Affective States
- 2Cognitive Lock-In
- 2Consumer Choice
- 2Consumer Learning
SSHRC Awarded IG 2015: The proposed work will examine three theoretically important, yet previously unexplored, linkages between experience with an emerging technology and lock-in to that technology but not to others. (1) The impact that repeated practice has on consumers' emotional attachment...
SSHRC Awarded IG 2015: Companies such as Microsoft, Google, Facebook, and Apple have turned emerging technologies into pervasive products by quickly capturing dominant market shares and locking consumers into their eco-systems. Prior research has indicated that "cognitive lock-in" plays a...