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Author: Moore, Sarah Subject: Successful SSHRC Collections: Toolkit for Grant Success/Successful Grants (Toolkit for Grant Success)

  • Linguistic Mimicry in Online Word of Mouth

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    2011-01-28

    Moore, Sarah

    SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...

  • Material Worlds: How Word-of-Mouth Impacts Self-Esteem

    2016-02-01

    Moore, Sarah

    SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...

  • The Public Heart: The Impact of Sharing Emotions on Social Media

    2014-10-06

    Moore, Sarah, Argo, Jennifer

    SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...

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