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Author: Moore, Sarah Subject: Grant Application Languages: English

  • Linguistic Mimicry in Online Word of Mouth

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    2011-01-28

    Moore, Sarah

    SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...

  • Material Worlds: How Word-of-Mouth Impacts Self-Esteem

    2016-02-01

    Moore, Sarah

    SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...

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