Search
Skip to Search Results-
2016-10-17
Insight Grant funded in 2017. the world of the present is a 'Petroculture', where cultural, economic, ideological, legal and political relationships --locally and globally-- have been shaped by oil and its networks of power. Energy transition demands social transformation. This research is...
-
2011-01-28
SSHRC Awarded IDG 2011: Word of mouth [WOM] influences the profits of companies whose products are being talked about. This project examines how conversation and content uniquely impact important outcomes for consumers and firms, by introducing a new concept to marketing from psychology:...
-
2016-02-01
SSHRC Awarded IDG 2016: Spending on experiential purchases, such as concerts or travel, has been shown to increase consumers' happiness and well-being, while spending on material items, such as shoes or jewellery, can subject consumers to stigma and loneliness. Overall, existing research suggests...