Search
Skip to Search Results- 1Campbell, Kathryn J. (Supervisor)
- 1Chen, Shuo
- 1Heales, Kylie
- 1Koo, Thomas K.B.
- 1Shepherd, Vanessa J.
- 1Valadao Alves, Rodrigo
-
Fishing via Meaning Infrastructure: Entrepreneurial Search and Possibility Development in the Emergent AI & ML Field
DownloadFall 2023
This monograph broadens the scope of cultural entrepreneurship by exploring the link between entrepreneurial search activities and the level of institutionalization of fields. Cultural entrepreneurship involves manipulating cultural repertoires to gather support from relevant audiences, but this...
-
How Institutional Logics Influence Venture Growth: A Field Experiment with Tunisian Women Entrepreneurs
DownloadFall 2023
Entrepreneurial training programs promoting women’s entrepreneurship in low- and middle- income countries command significant global attention and concomitant resources. Despite this broad investment, many ventures in these contexts fail to grow. Prior research suggests that institutionalized...
-
Spring 2022
This research introduces the concept of phatic brand communication to marketing, and examines its use in the context of social media. The main function of phatic brand communication is for brands to create an atmosphere of sociability with consumers (e.g., “Hey YOU. Have a great day.”) rather...
-
Fall 2018
This research focuses on how consumers are impacted by receiving feedback on word of mouth recommendations. In particular, I examine what occurs when a consumer recommends an experience to another person, and this other person has the experience and returns to say that they did or did not like...
-
The Minimal-Interactivity Effect: The Role of Thought Speed in the Consumption of Digital Experiences
DownloadFall 2020
In this dissertation, I study the power of minimal interactivity—defined as a single simple action that exercises control during a consumption experience—to affect evaluations and media consumption decisions. I argue that, in contrast to passivity, even when consumers navigate online at low...