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How Institutional Logics Influence Venture Growth: A Field Experiment with Tunisian Women Entrepreneurs

  • Author / Creator
    Heales, Kylie
  • Entrepreneurial training programs promoting women’s entrepreneurship in low- and middle- income countries command significant global attention and concomitant resources. Despite this broad investment, many ventures in these contexts fail to grow. Prior research suggests that institutionalized patterns of behaviours, guided by institutional logics, may cause this lack of growth. In the context of Tunisian female entrepreneurship, my research explores the effects of community and market logics on entrepreneurial growth outcomes. Using a field experiment, I demonstrate that institutional logics affect the growth aspirations of entrepreneurs through individual empowerment subject to emotions. This research has theoretical implications for institutional logics and entrepreneurial growth literatures. First, institutional logics affect entrepreneurial growth outcomes. Second, logics are processed by individuals’ cognition (empowerment) which is shaped by social interactions (emotions), contributing to research on the microfoundations of institutional logics. Furthermore, these microfoundations demonstrate mechanisms through which the constraining and enabling forces of institutions and agency manifest. Finally, cultural differences explain why logics do not have the expected effects we think they may in the promotion of Western neoliberal entrepreneurial training programs.

  • Subjects / Keywords
  • Graduation date
    Fall 2023
  • Type of Item
    Thesis
  • Degree
    Doctor of Philosophy
  • DOI
    https://doi.org/10.7939/r3-hxnh-f110
  • License
    This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for non-commercial purposes. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.