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Skip to Search Results- 4Moore, Sarah
- 2GAPSSHRC
- 1Adria, Marco (Supervisor)
- 1Belicek, Sharon
- 1Bhargava, Mukesh
- 1Bunt, Darron Catherine
- 7Toolkit for Grant Success
- 7Toolkit for Grant Success/Successful Grants (Toolkit for Grant Success)
- 4Communications and Technology Graduate Program
- 4Communications and Technology Graduate Program/Capping Projects (Communications and Technology)
- 4Graduate and Postdoctoral Studies (GPS), Faculty of
- 4Graduate and Postdoctoral Studies (GPS), Faculty of/Theses and Dissertations
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New Generation Co-operatives (NGC) as a Model for Value-Added Agricultural Processing in Alberta: Applications to Factors Affecting Choice of Pricing and Payment Practices by Traditional Marketing and New Generation Co-operatives
Download2002
Unterschultz, Jim, Gurung, Rajendra Kumar
This study examines the factors affecting choice of pricing and payment practices by traditional marketing and new generation co-operatives for commodities delivered by these members. These factors include the demographic variables related to type of co-operative organization, level of...
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Fall 2009
Sporting celebrities have come to hold an increasingly vaunted position within contemporary society and as such, receive ever-increasing media attention. Within Canadian culture, where the sport of hockey is largely considered a mythologized component of identity, hockey players – such as the...
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2017-10-01
SSHRC IG awarded 2018: Our goal is to build an understanding of how internet slang terms affect consumers in public (consumer-to-consumer) and commercial (firm-to-consumer) online communication. How does exposure to slang in online WOM impact consumers' product attitudes and purchase intentions?...
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2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...
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Fall 2024
consumption (e.g., watching a television show, reading a book) is a prevalent behaviour among consumers. This dissertation focuses on the consumption of digital video content (e.g., YouTube videos, television shows), and examines two common behaviours in this context: content consumption format...
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2015-10-11
SSHRC Awarded IG 2016: The objective of this project is to study and improve fundraising strategies. We will focus on what influences giving, in particular, the impact of involvement with the charity, fundraiser events, and the influence of social media. The proposed research will bridge the gap...
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2019-10-01
SSHRC IG awarded 2020: The global economy is on the verge of a profound transformation as artificial intelligence (AI) achieves and exceeds human-level abilities in a growing number of domains. Canada is already a world leader in the development and commercialization of AI technologies. However,...
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Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctions
DownloadSpring 2010
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are...