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2014-10-07
SSHRC Awarded IG 2015: The proposed work will examine three theoretically important, yet previously unexplored, linkages between experience with an emerging technology and lock-in to that technology but not to others. (1) The impact that repeated practice has on consumers' emotional attachment...
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2014-10-07
SSHRC Awarded IG 2015: Companies such as Microsoft, Google, Facebook, and Apple have turned emerging technologies into pervasive products by quickly capturing dominant market shares and locking consumers into their eco-systems. Prior research has indicated that "cognitive lock-in" plays a...
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2014-10-06
SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...